Case study · Development
Parts Portal: heavy-duty parts, online.
Parts Portal supplies auto-electrical parts to mining and earthmoving operators. Their customers know exactly what part they need and want to find it fast, not browse a lifestyle catalogue.
The approach
- Structured the catalogue for quick, specific lookups rather than the usual browse-and-discover e-commerce pattern.
- Built a custom wiring-harness enquiry flow so customers with non-standard requirements can request a quote instead of picking up the phone.
- Set up the CMS so the operations team maintains stock, categories, and specs on their own.
The result
A working tool for an industrial buyer rather than a marketing site pretending to be one, quick to search and simple for the team to keep current.
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